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Last modified: October 2023

This Privacy Policy (“Privacy Policy”) explains how The White Boutique (“we” “us” our”) collect, use and share your personal information in connection with your use of our website ( and related services (the “Services”), and informs you of your data protection rights. Please read our Terms of Service which sets out the terms governing the Services.

We regularly review and update our Privacy Policy to ensure its accuracy and compliance with applicable laws. Any updates or revisions will be posted on this page so that you can always access the most current version to understand what information we collect, how we use it, and under what circumstances we may disclose it.

This website might contain links to third-party websites, plug-ins, and applications. By clicking on those links or enabling those connections, you may provide an opportunity for third parties to collect or share information about you. We have no control over these third-party websites and do not assume responsibility for their privacy policies. We encourage you to carefully review the privacy policy of each website you visit upon leaving our site.

  2. Information you give us or we ask you:

    The type of personal information we collect or receive depends on how you use and interact with your website. In most cases, you can choose the information you provide to us, and in other times, we will ask you to provide your information in order for us to provide the Services. The types of information we collect include:

    • Account Information: when you create an account with us, we collect information that you provide to us voluntarily. This includes your e-mail address. If you create an account, we will store account information such as billing and delivery addresses, order history, and wish-lists.
    • Purchase Information: we collect your name, mobile number, e-mail address, and shipping information when you make a purchase on our website.
    • Contact Information: we collect information you choose to provide when you contact us via the website or otherwise communicate with us, so we can better respond to your requests.
    • Payment Information: we collect your credit or debit card number and other related information if you make a payment directly to us.

    Information we collect about you:

    • Usage Data: we may collect information concerning your browsing history, search history, the dates and times you access our website and any other information regarding your interaction with this website.
    • Technical Data: we may collect your internet protocol (IP) address, browser type, browser version, time zone setting and location, browser plug-in types and versions, and other technical data relating to the devices you use to access this website.

    We may also collect, use and share “aggregated data” such as statistical or demographic data that does not directly or indirectly reveal your identity. We may, for instance, aggregate your Usage Data to determine the percentage of users accessing a particular feature on our website. While this information could be derived from your personal information, it is not classified as personal information in law. However, if we combine or link your personal information in a way that can directly or indirectly identify you, we will handle the combined data as personal information and treat it in accordance with this Privacy Policy.

  4. What cookies are and why we use them

    We use cookies on our website to facilitate your sign-in process to our Services and enhance your online experience based on your preference. These technologies and the data collected about you may be used to monitor your activity across different devices. Cookies are also used to store your reference and other relevant information on your computer and mobile devices, saving you time by avoiding the need to repeatedly enter the same information.

    “Cookies” are small text files sent to your web browser while visiting a website. These files are stored in your browser and enable the website to identify you and enhance your future visits, making the Services more valuable to you. When you use and access the website, multiple cookie files may be paced on your web browser. Cookies have the ability to gather information that identifies your computer or browser, including IP address and browser type. They may also collect data about your language preference. Most browsers accept cookies automatically, but you can set your browser to prevent this.

    Types of cookies we use

    The cookies used on the website include those strictly necessary for access and navigation (strictly necessary cookies), those that remember your choices (functionality cookies), and cookies that track your usage (performance cookies):

    • Strictly necessary cookies: These cookies are essential for the functioning of the website and cannot be disabled in our systems. Without these cookies, you will not be able to access some parts of our website. These cookies do not store any information that identifies a user.
    • Functionality cookies: These cookies enable our website to offer enhanced features and personalisation. They can be set by us or by third-party service providers whose services we have incorporated into our pages.
    • Performance cookies: These cookies enable us to count visits and track traffic sources to measure and enhance the performance of our website. They assist us in understanding how the website is being used, such as identifying popular or less popular pages and observing user navigation.
    • You can manage your cookie preferences or disable the cookies we employ by checking the “help” or “settings” option in your browser. Please note however that if you choose to disable or delete cookies, certain functionalities and services may not operate as intended, or you may not have access to features or personalisation available through the Services.

  6. We may collect, store, disclose and process your personal information for the following purposes:

    • To create an account for you and enhance your shopping experience. For example, we retain your address book for future orders to save you time and effort.
    • To process your purchase transactions, fulfil your orders, and send shipping notifications.
    • To manage our relationship with you, including to notify you about changes to our terms of use or this Privacy Policy.
    • To provide newsletters that you subscribed to receive from us.
    • To analyse and improve our website and Services, including evaluating our products and the effectiveness of our marketing.
    • To communicate with you, including to respond to your questions or complaints, and to help you place an order.
    • To comply with our legal obligations, including to meet applicable regulatory obligations and local law requirements.
    • To carry out any other purpose described to you at the time your personal information is collected.
  8. Our legal basis for collecting and using your personal information, as described in this Privacy Policy, depends on the specific information and the context of its collection. We adhere to applicable data protection laws and generally collect and process personal information based on one or more of the following:

    • Your consent: we may process your personal information with your consent for specific activities, including marketing. You have the right to withdraw your consent at any time by contacting us using the contact details specified under section 11.
    • Compliance with a legal obligation: we may process your personal information to comply with legal obligations imposed by applicable laws.
    • Contract performance: we will need to process your personal information to fulfil our contractual obligations to you. For example, we need to use your shipment details to deliver products you purchased from us.
  10. We may share or disclose your personal information in the following circumstance:

    • Affiliates and subsidiaries. We may share your personal information with our affiliates, such as our subsidiaries, parent company, and its subsidiaries for the purposes described in this Privacy Policy.
    • Service providers. We may share your personal information with service providers who person services on our behalf. These service providers are not allowed to use or disclose the information except to the extent required to perform the requested services or to comply with legal obligations. Examples of such service providers include those who process card payments, provide website and application functionality, hosting, and advertising and marketing services.
    • Professional advisors. We may disclose your personal information to our professional advisors, which may include legal advisors, tax advisors, financial auditors, auditors, and others.
    • Government and law enforcement authorities. We may also disclose your information if we believe in good faith that it is reasonably necessary to do so for legal reasons, including to respond to requests from public and government authorities.
  12. The personal information that you provide through our website is processed and stored in the United Arab Emirates. We do not transfer your personal information outside the United Arab Emirates.

  14. We keep your information for as long as is reasonably necessary to provide the Services, subject to any longer period as may be required by applicable law. We retain Usage Data and Technical Data for [INSERT] following collection.

  16. We have put in place reasonable technical and organisational measures to protect your personal information from accidental loss, unauthorised access, use, alteration, and disclosure. We store all personal information we collect about you on secure servers protected by firewalls. Unfortunately, the transmission of information via the internet is not entirely secure. While we make every effort to safeguard your personal information, we cannot guarantee the security of the information you submit on our website.

  18. You may choose to receive marketing communications from us by subscribing to our mailing list. By subscribing to our mailing list, you consent to receive updates, promotional e-mails, and other communications from us. If at any time you no longer wish to receive communications from us, you can easily do so by [clicking the ‘unsubscribe’ link provided at the bottom of each e-mail.]

  20. You have certain rights concerning the processing of your personal information. We are committed to upholding these rights and ensuring transparency in our practices. Under applicable data protection laws, you have the right:

    1. to access the personal information we hold about you; to request the correction of any inaccurate personal information we hold about you.
    2. to request the correction of any inaccurate personal information we hold about you. You can also request the deletion of your personal information under certain circumstances;
    3. to ‘restrict’ our processing of your personal information under certain circumstances;
    4. to withdraw your consent, if we are processing your personal information based on your consent. Please note that withdrawing your consent will not affect the legality of any processing conducted prior to the withdrawal;
    5. if technically feasible, where we process your personal information based on your consent or for the purposes of contract performance, you have the right to request the transfer of such personal information to another party of your choice; and
    6. o object to the processing of your personal information, in certain cases, for purposes such as data profiling and automated decision-making.

    If you believe that we are processing your personal information in violation of applicable data protection laws, you have the right to lodge a complaint with the UAE Data Office.

  22. If you have any questions about this Privacy Policy, or to exercise any of your data protection rights, please contact us at: